Whether you’re selling surplus equipment, making room for upgrades or liquidating your business, auctions offer benefits and opportunities that far outweigh those of more traditional sale methods. Enlisting the help of a professional auction house ensures your business’ assets get the highest return, and we are here to explain why:
Larger Pool of Potential Buys
Engaging with a professional auctioneer means you reap the benefits of years of marketing experience and widespread network connections. This inevitably leads to more customers at your auction; an invaluable part of ensuring your assets are sold quickly, efficiently and for the highest possible price. In addition to this, Auctions can be held in a wide variety of formats: onsite, via simulcast, online, in-room, through tender or in auction yards; again broadening the pool of potential buyers exponentially.
Faster Sales
Auctions are a method of selling that is time sensitive; meaning you avoid the stress and emotion that can sometimes be experienced when sales are drawn out. This also eliminates costs associated with storing goods until they can be sold. Furthermore, it allows the seller to move on to their next chapter far more quickly.
Stress-Free Management
Even if your business is not going through liquidation, the responsibility of selling high quantities of expensive goods can still be daunting and stressful. One of the most notable benefits of employing an experienced auction house is that the entire process will be managed for you. Auctioneers bring with them money-can’t-buy experience, marketing techniques, campaigns and selling platforms that eliminate the stress of co-ordinating and hosting for the seller.
Higher Return
Auctions offer a real-time crowd of buyers which creates an atmosphere of urgency, adrenaline and excitement; in turn, encouraging competitive bidding. This is an ideal environment for the seller as may lead to impulse buying and higher sale prices.
Summary
Auctions offer businesses the ability to sell quickly, efficiently and often for a higher return than traditional sale methods. With the use of modern technology, auctions can now not only be held in person, but also online and in virtual rooms; this allows the seller to reach a potentially global pool of buyers. In addition to this, professionally managed auctions negate the stress associated with organising such a large event for the buyer. Therefore, with multiple assets to sell, auctions are undoubtedly the most effective form of sale.
